Sunday, September 18, 2011

Knowledge Economy Rule Number One - Only Smart Companies Win


!±8± Knowledge Economy Rule Number One - Only Smart Companies Win

There were three economic paradigms have been in recent history. They started as if he were a break from things on a small scale. They started when things are made and by artists, craftsmen, artisans, blacksmiths, wheelwrights, family farmers, merchants selling handicrafts, etc. things that were mass produced and mass consumption have been replaced.

The crucial point is that mass production is the cornerstone of all modern economic paradigms.

First it was food, the mass wasproduced. So the economic paradigm was the first Agricultural Revolution.

For the first time in history, many people had enough to eat. They have stopped worrying about food, not to increase their production or breeding and slaughter of animals. The mass production of food was a turning point in history. It gave people something they have never been as hunters and gatherers: free time. The ability to move and travel, to live in new places. Leave the farm and come to what was alwaysfirst cities.

Land ownership was the key to wealth, since land used to grow food was the key to the agricultural economy. Land barons were born. The Lords has been created. King gave the land as the highest blessing for the services rendered. Kings were kings, because it is all over the country, so you can give a part of one of them. Private property was born. My land has been fenced off from the property. Nations opened up vast new tracts of land, because they knew that the country was doing productionthe key to prosperity. We managed to muscles, because agriculture was a hard, hard work, and for the cattle and horses.

Then came the industrial economy. I think it started with the press in the mid 15 Century. I also think that a time of transition that has taken place with each new economic paradigm.

Incunabula

The incunabula was a time when the church was still controlled by the written word and invented the press, were "books" inLimited offer. The idea was heretical to the masses with ideas. So the church decided to take the press to the work of God in use, and illuminated manuscripts from the scriptorium in the monasteries, where they were created and all the Bibles printed word and send this first "form" back to the scriptorium of the lighting . So the monks took the form, the addition of color images of devils and angels, ivy and flowers for slide work, visual "tools" to learnright and wrong and what happened to you if you moved away from the path of righteousness.

The images were important, because most people do not live and could not read. This first printing press books are called incunabula. They represent a paradigm shift that ultimately causes everything - your work, your play, your family, your thoughts, your life.

Once the trading economy really started in full swing, it was again all about mass production, only this time it was the massDoing things. We were able to reach.

The first things to be "industrialized" farming tools were - Cotton Gin, land-tillers, tractors, and much more. The other, has started mass production and are also produced. Cars. Trains. Ships. People need stuff and bought from the Sears catalog. Typewriter, a printing press staff, as is the carbon copy (the source of the cc) was added. And many other things that we do not just consumers of food, but consumers in general.

The capitalist world has beenAll about moving capital around the production of things (including the industrial production of food products) continue to create wealth. The wealth of nations, as recorded

Adam Smith was a cultural and political system that is built to support production and mass consumption of things.

Owning the means of production was the key to prosperity. The great dynasties of the world, rich and industrialized states are created at this time. If you look at America, we seePeople with names like Ford, DuPont, Getty, Rockefeller, Kennedy, ad infinitum possession of the means of industrial production and the king of this era.

It also meant we needed to ensure that culture is the mass of consumers and works well. According to John Taylor Gatto, public schools have been created for this purpose. We did not want critical thinking, independent people focused on something other than the acquisition of things. A business spending. Spend more and work harder. Dothe rich get richer while you enrich your life with things. Towards the end of this economic paradigm, they invented the credit card, one of the greatest benefits of mass consumption can imagine.

Since we have had, in countries which had embraced at the head and in this economic paradigm, all the food we want, could (can you spell obesity?) And all the things that we never dared to hope, we were ready to move to the economic paradigm next.

And the knowledge economy is born. Peter Drucker inEnd of 20 th century, was far-sighted enough to see what's next, calling people who work in this new economic paradigm, knowledge workers. What the mass production of knowledge. New ideas. Innovations. Know-how. They spent their days thinking about thinking about writing, communication, interaction, distribution, to explore, create, innovation, design, reading, listening to the ideas of others, sharing, working together. We handle heads.

The knowledge economy is so new to mewe're in this transition period of incunabula, when we realize that it was a big change, and most of us are not sure what it is.

I say most of us. For example, not Bill Gates. The mass production of software is knowledge work. The people who make them are not producing food or cars or toasters (if they do not fly in your PC, and I assume you're reading this on your PC). They write code. The meetings and talks about the features and functions. To compile the code. DebuggingCode (or get to play with him and debug for them). Bill Gates is the richest man (so far) in the new knowledge economy, because it's smart enough, or knew in his gut that the key to economic prosperity in this paradigm has been the mass production of knowledge and tools so that many people as possible to enable you to produce knowledge for their livelihood.

Some years ago I gave a presentation at the annual meeting of the IOC to Boeing in Southern California. Like top-CIO took me inConference room, told me that the building has an interesting history. Originally a grove of orange orchard was used as the first building a huge manufacturing plant for aircraft production. If the demand for aircraft has been reduced, the building floors, cabinets and offices and people spent their days working at a computer manufacturing, refining, defining, reviewing, discussion, sharing and communicating ideas. Ideas for new aircraft. Ideas for improving the productionaircraft. Ideas for projects that had something to do with planes. A piece of land, three economic paradigms.

The point is all that they had produced ideas throughout the day, working with ideas, thinking of ideas, write and talk about ideas. There was still a small group of people who ultimately turn ideas into things - airplanes. But were the people who sell more ideas on how to market it, to teach people to fly, and so on and so forth has been followed. So in the knowledge economyeverything revolves around the ideas of mass production. Success in the knowledge economy is the ability to explore all of those ideas that can be produced and sold. Turning ideas into money.

Now I wonder why this is different that the old industrial economy? Someone had the idea for the Ford Someone had the idea for the mass production line. Someone also had the idea of ​​selecting the color of the Model T - black. Why do things and the mass production ofThings, the basis for the commercial sector? Why did it take just a few ideas to make a lot of things. And if all of us in advanced and advancing industrial, all the things we needed were ideas the currency of choice. Ideas for new ways of doing things. The ideas on the possibilities of new technologies, new ideas were engaged in their own right. The ideas, like "converge" to the things that have arisen as a result of new ideas. Ideas on how to change the old analogueWorld in a digital world.

Here's another example of ideas for the wealth of knowledge economy. Steve Jobs and iTunes. Technology and digital technology is changing everything, everything changes quickly. So, someone (s) had the idea for the iPod and someone (s) otherwise has the idea that music consumers really wanted to have the choice to buy only the music they wanted. It 'was a completely new idea from the old model. The old model, from industrial and forced consumers to buy musicWhat, the CD, with songs many have not and they just really wanted to.

The new digital model, a melody at a time. No CD. Download it directly. Pay as you go. Music on Demand. A 1:1 ratio between consumer and producer. Only on a scale that has been ground. Thus, a whole industry has been transformed from an idea. There is television, photography, medicine and other industries that are artifacts of the industrial economy succeed.

So if you want to be richKnowledge economy must be able to produce great ideas, or have people working for you, which can produce good ideas. Then, for real products or services, or people who will help you, they can deliver products or services. Market and then sell them. And according to Thomas L. Friedman, because the world is now flatter and flatter and flatter and ideas know no borders, they do not need a passport to travel in air without wings, and can only pop into anyones mind at any timeand everywhere, able to compete in this new economy of knowledge is not easy. The brains of creative people are the key to this new paradigm. And the brain, what you imagine and turn it into something, or (to do or some experience as a Disney Imagineers, Disney Land and Disney World) is a service to get rich. They have the mass production of ideas.


Knowledge Economy Rule Number One - Only Smart Companies Win

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